Not Just a Label. A Frequency. A Force.
We Don’t Sign Songs. We Spark Movements.
Aura Vibes is where sound isn’t just heard—it’s experienced.
A space where artists are given
stage, story, and studio.
Where every drop shakes culture, and every beat becomes a timestamp in someone’s memory.
This isn’t the music industry’s usual script.
This is our revolution—and it plays loud.
600m +
User Reached
150 +
Brands Integrated
OUR STORY – Roots with Reverb
We Started With Late Night and Loud Ideas.
What began in smoke-filled studios and echoing basements has evolved into one of the most fearless, genre-defying music powerhouses in the game.
Aura wasn’t built for convenience—it was built for conviction.
From raw, unfiltered vocal takes to cinematic visuals that feel like films, we’ve always believed that the how matters just as much as the what.
We don’t chase the charts. The charts follow the sound.
And that sound? It started here.
OUR ETHOS – The Aura Code
This Is What We Live By.
Art Over Algorithms
If it doesn’t move something inside you, it doesn’t make the cut.
No Boxes. No Borders.
Genres are suggestions. We operate on instinct and energy.
The Visuals Matter
We direct our own narrative—cinematic, stylized, unforgettable.
Independent In Spirit. Global In Impact.
Our roots are indie. Our reach is worldwide.
Sound With a Soul
Everything we create is built to last longer than the hype.
OUR WINS – We Let The Work Speak
From Backyard Jams to Global Speakers
Over 100M streams and counting
50+ original releases that refuse to sound like anything else
Artists turned icons, from Chandigarh rooftops to international stages
Collaborations with fashion brands, festivals, and films
Our music has scored stories, shaped memories, and broken language barriers
We don’t do “viral.” We do timeless—and it just happens to spread like wildfire.
THE PEOPLE BEHIND THE NOISE
Led by a Visionary. Built by Vibe Engineers.
Aura Vibes is a tight-knit creative force—producers, storytellers, sound junkies, and visual
magicians. But at the center of the storm is one name you should know:
Dilraj Singh Nandha
(Founder. Vision Architect. Cultural Alchemist)
His projects haven’t just topped charts—they’ve sparked movements
“Ve Haaniyaan” amassed over 100 million views and dominated 6.2 million+
Instagram reels, surpassing even global Grammy-winning tracks.
“Paon Ki Jutti” broke silence on emotional abuse with a haunting message of
women’s empowerment—earning critical acclaim and global resonance.
“Titliaan”, another jewel under his belt, earned the prestigious Dadasaheb Phalke
Award, cementing his legacy as a tastemaker of substance.
Every artist launched, every frame produced every lyric nurtured under his guidance shares one thing: staying power.
He doesn’t follow the wave—he builds the tide.
At Aura Vibes, his vision drives everything. His taste is bold. His standards are high. And his mission?
To ensure every note leaves a footprint—and no voice goes unheard.
The Team
Producers. Visual storytellers.
Beatmakers. Vision architects.
Crafted by Mavericks. Tuned to Obsession
This isn’t your typical team.
We’re the ones chasing the perfect silence between two notes.
The ones who believe the 37th take might just be the one.
Producers, visual architects, sound sculptors, and storytellers who don’t clock out when the mix ends—because it never really does.
We’re not gathered around a boardroom table.
We operate out of a creative war room—
where instinct leads and the speakers never lie.
What do we build in there?
Explosions. In headphones. In hearts. In culture.
We’re not a boardroom. We’re a bunker.
And from that bunker, we build bombs.
FOUNDER’S NOTE
From Dilraj Singh Nandha
Founder, Aura Vibes
I didn’t build Aura Vibes to fit in. I built it because nothing out there sounded like the stories we needed to tell.
This label started in quiet corners—late-night sessions, lost sleep, honest conversations, and music that didn’t need to explain itself.
It was about finding artists who felt too much, creating visuals that hit like film endings, and crafting songs that didn’t just trend—
they tattooed themselves onto people.
From “Ve Haaniyaan” reaching millions across the globe, to “Paon Ki Jutti” making silence speak for countless unheard voices, we’ve proven one thing—emotion travels. And when it’s done right, it becomes timeless.
Aura isn’t just a label. It’s a collective heartbeat.
We don’t chase clout. We chase clarity.
We don’t sign artists. We amplify them.
To every listener, creator, misfit, and future legend—
welcome to Aura. We’re just getting started.
— Dilraj
Dilraj Singh Nandha
Founder, Aura Vibes
You’re Not Here by Accident.
Whether you’re an artist with something to say, a brand looking to soundtrack a vision, or a
fan craving something that hits deeper—welcome in.
Aura Vibes is open. And it’s only just getting started.